The future of Adobe tools on Microsoft devices
Here's the video that got a lot of cheers at Adobe MAX 2014. The joint vision from Adobe and Microsoft for creative tools where everything is naturally manipulatable with your own hands. This piece was a collaborative production between the Adobe Studio team and my RPG unit as well as many other players including Microsoft. This piece was a collaborative production between the Adobe Studio team and my RPG unit as well as many other players including Microsoft.
Watch this:
Here's the video that got a lot of cheers at Adobe MAX 2014. It showed a joint vision from Adobe and Microsoft for creative tools where everything is naturally editable with your own hands. This piece was a collaborative production between the Adobe Studio team and my RPG unit as well as many other players including Microsoft.
Now here's the backstory:
My team’s work used to almost instantaneously end up in front of millions of users like you when I worked on Adobe TV content. Early this year when the video training platform got tightly integrated into Creative Cloud to centralize all things training as well, I shifted my focus to form a brand new department called RPG (Rapid Prototype Group) an underground team somewhat in the dark even within Adobe so let alone to the general public. There are multiple R&D teams within Adobe so there’s nothing new about the thought of exploring innovative ideas here. Yet RPG takes a different approach to innovation where ideas get the spotlight.
I've collaborated with many Adobe technology partners like Sony, Vaio, Samsung, Intel, HP, nVidia etc and you probably saw the results of such content partnerships over the years. This year, at Adobe MAX we showed a video illustrating a close collaboration with Microsoft about the future of Adobe creative tools running on Microsoft products and platforms. It’s a random sampling of various concepts giving a rare glimpse into the inner workings of this new area of shaping the future of Creativity that I’ve ventured into.
When Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayen introduced the video the reaction from the crowd was clearly positive. The social media reactions from people watching the live stream and replays were also equally good. It’s a very rewarding end to the video project that spanned a short time with many consecutive long hour days (as in working until 4am sort of days) because the request to present something at MAX came relatively late in the game. Despite the unprecedented complexity of multiple teams involved from the Adobe Studio team and contractors, Product teams, Engineering teams and let’s not forget, our friends from Microsoft (who were remarkably flexible and soft on us) the race to communicate this vision to our fans was an intense joint effort that I’d remember for quite some time.
Here are some behind the scenes pictures (photo credit: Jane Selle Morgan)
Many thanks to our SVP David Wadhwani, Chief Strategist Mark Randall, Creative Director Dan Cowles,
SM Executive Communications Kari Norder, our friends at Microsoft and Sky Car and everybody else involved for making it possible to put this video together in record time. I'm proud to play my little part of connecting the dots and filling the gaps.
SM Executive Communications Kari Norder, our friends at Microsoft and Sky Car and everybody else involved for making it possible to put this video together in record time. I'm proud to play my little part of connecting the dots and filling the gaps.